Retail’s AI-powered future has arrived

The retail revolution has begun—let’s make clarity your greatest asset

Retail isn’t just evolving—it’s reawakening as the epicenter of change in commerce, where emerging trends, evolving customer expectations, and digital innovation collide.

And now, AI-infused technology offers retailers more ways to supercharge customer interactions—helping them turn touchpoints into profoundly personalized journeys that win hearts and boost profits.

Let’s explore how retailers can take advantage of modern technology to redefine what excellent customer experiences look like.

The opportunities reshaping retail

New doors are opening for retailers to elevate the customer experience.

Choose an opportunity to explore first.

The power of a CIO and CMO partnership

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AI’s role in the future of retail

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The cornerstone of a customer-centric approach: CIO and CMO partnership

Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) are both responsible for driving sales and improving the customer experience.

While they approach these challenges differently, collaboration can help leaders unlock insights they might not have found working in a silo.

Both CIOs and CMOs hold key insights that support great customer experience, and it’s now essential for them to work together—in fact, nearly 60% of CIOs now meet with their CMO counterpart on a daily or weekly basis.*

Incorporating cloud-powered technology like AI and advanced analytics can help CIOs and CMOs work as a team. With technology that captures and analyzes data at scale, CIOs and CMOs can fully unite their cutting-edge tech insights and forward-thinking marketing strategies—and be true partners as they deliver the next generation of connected customer experiences.

*Adobe. Survey: COVID-19’s impact on the CIO’s evolving role. 22 April 2022. Accessed 12 December 2023.

72%^*

of digital leaders

say that consistent C-level collaboration is essential for scaling digitally

*BCG. The Keys to Scaling Digital Value. 16 March 2022. Accessed 7 December 2023.

95%^*

of CIOs

believe partnering with CMOs enhances customer experience

*Adobe. Shared responsibility: Unlocking the CIO and CMO Partnership. 2021. Accessed 7 December 2023.

93%^*

of digital leaders

say that consistent C-level collaboration is essential for scaling digitally

*Adobe. Shared responsibility: Unlocking the CIO and CMO Partnership. 2021. Accessed 7 December 2023.

How a CIO and CMO alliance can empower change in retail

Backed by an AI-enabled and cloud-powered infrastructure, CIOs and CMOs are empowered to work as one. Together, they can unlock customer experiences that support their missions to drive sales and engagement.

Out-of-the-box experiences

Retailers can use data to better adapt their stores’ design to customer behavior, making the in-store experience feel personalized and relevant to shoppers.

Store-model transformation

Retailers can use advanced technology to determine whether their stores would benefit from frictionless checkout, smart shelving, or loyalty platforms.

AI-infused marketing

AI technology can help CIOs and CMOs enable rapid, hyper-personalized customer journeys in-store and online to uncover insights more easily and accelerate sales.

Expanded footprint

Cloud-powered insights can tell retailers if they should incorporate more satellite options like smart fridges or kiosks to grow their presence and deliver more convenient shopping experiences.

Together, CMOs and CIOs can make magic happen for customers and businesses alike.

Check out our blog to learn more about the challenges facing these roles, and how your organization can help cultivate their partnership.

Read the blog

How AI accelerates the value of data in retail

Today’s retail customers increasingly expect seamless, personalized experiences everywhere they engage with a brand. But traditional solutions and legacy technology can’t produce the granular insights retailers need.

Cloud migration and data modernization is a retailer’s best bet for capturing trends and bringing hyper-personalized experiences to life. In the cloud, businesses can take full advantage of AI’s promise, gaining the agility and scalability they need to treat each customer as an audience of one.

From virtual try-ons to in-the-moment product recommendations, AI puts retailers everywhere their customers are, delivering interactions that make each one feel seen and valued.

Here’s a look at how AI promotes deeper customer connections:

Unified customer profiles

AI brings together data from multiple disparate sources into a complete customer view, helping retailers better understand every customer interaction, on every platform.

Real-time data analysis

AI instantly aggregates data from customer interactions, giving retailers more opportunities to present relevant, tailored product recommendations and promotional offers.

Predictive analytics

Machine learning capabilities help retailers predict future customer choices based on their past behavior—so they can proactively respond to customer needs.

Hyper-personalization at scale

AI moves beyond mere segmentation to help retailers see each customer as their own unique segment, so they can personalize campaigns and tailor content to make every interaction feel curated just for them.

Explore more insights

Equipped with AI-driven insights, retailers can reach more customers more effectively, on more platforms.

Explore more ways AI is helping retailers capitalize on customer interactions.

With Adobe and Microsoft, personal is finally possible

Explore how

Deliver hyper-personalized experiences, at scale.

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Retail’s AI-powered future has arrived

The opportunities reshaping retail

The power of a CIO and CMO partnership

AI’s role in the future of retail

The cornerstone of a customer-centric approach: CIO and CMO partnership

of digital leaders

of CIOs

of digital leaders

How a CIO and CMO alliance can empower change in retail

Out-of-the-box experiences

Store-model transformation

AI-infused marketing

Expanded footprint

Together, CMOs and CIOs can make magic happen for customers and businesses alike.

How AI accelerates the value of data in retail

Here’s a look at how AI promotes deeper customer connections:

Unified customer profiles

Real-time data analysis

Predictive analytics

Hyper-personalization at scale

Equipped with AI-driven insights, retailers can reach more customers more effectively, on more platforms.

With Adobe and Microsoft, personal is finally possible

Deliver hyper-personalized experiences, at scale.

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